The Search Kit

Show up online.

The Search Kit is your custom roadmap with clear steps, tools, and templates to help you show up online, attract the right clients, and turn your website into a reliable source of sustainable growth.

The Problem

There is this big fuzzy haze over online search right now. A lot of random code words (SEO, GEO, AEO, SEM) or half-facts that don't end up checked. But the thing is - if your site is not showing up in search results, bringing in consistent leads, or converting browsers into buyers - it doesn't matter what it looks like, it's just not working.

That’s where strategy comes in. Because growth online doesn’t just happen.

How it works

This isn’t a one-size-fits-all template. It’s a custom tailored roadmap designed specifically for your industry and goals. You'll walk away with clear steps, tools, and templates to transform your brand and website into a reliable source of sustainable growth.

Website Audit + Recommendations

Uncover exactly what’s holding your website back, and what to fix first for better performance.

Competitor Audit

See what’s working for others in your industry, and find the gaps you can capitalize on.

Keyword Research

Industry-specific keywords that align your content with what customers are searching for.

Custom meta descriptions

Implementing our research with on brand descriptions for every page of your site.

SEO / AEO / GEO Roadmap

A step by step plan to help your business show up on all the major search engines, as well as AI-powered results.

Analytics & Search Console

Tracking set up around your business goals so you can measure what matters.

Local Search Playbook

Clear actions to improve your chances of appearing on local packs and maps, making it easy for nearby customers to find you.

Paid / sponsored Strategy

Learn how to get the most out of your spend with targeted, measurable campaigns.

Measurement Plan

A guide to measure progress and monitor results yourself as you grow.

This is for you if:

You’ve heard the buzzwords (SEO, AEO, GEO, WTF) but you want to know what it all means for your business.
You're ready to spend smarter on ads and sponsored results.
You want your site to do more than look good - you want to know it is working hard behind the scenes, too.
You want to stop guessing what to do, and start following a clear, custom plan for growth.

The Search Kit investment is $3,800. I'm offering a 20% discount for all past clients when booked before December 31, 2025.