Featured Client

Prairie Soul

Prairie Soul is an apparel and accessories shop based in Swift Current, Saskatchewan and online. The goal of this rebrand was to create a strong, cohesive presence that could build brand loyalty and be replicated across a wide variety of merchandise.

Scope of work


the brand

The lane into Mossie's is a charming rural Ireland road that slowly curves around other farm yards, trees on either side. The private car park is tucked away in those tall trees, standing between you and the property, so it isn't until you walk under the archway that the house comes into view. It's the most peaceful setting and your own little world, nestled among the trees and overlooking the ocean.

The house is the heart of all the specialness that comes from a stay at Mossie's, so it felt like a natural fit to be the jumping off point of the brand. The sketch style encompasses the casual elegance and luxury of the space.

This is also the case with the typography chosen - primarily an elegant serif, with a few doses of casual script to add a pop of personality.

Looks Good, right?

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